Does this situation ring a bell? You’re trying to convince your counterpart, playing the old game: proof and evidence to the contrary, argument and counterargument. And at one point, your counterpart makes a decision one way or the other.
It’s far more efficient – and effective! – to work with underlying, subconscious motivation triggers. They are directly connected to emotion and are thus a lot harder to refute than facts alone.
The LAB Profile® helps you identify and use appropriate triggers in any context. It’s an easy-to-learn system that adds permanent, significant impact to the way you communicate with your clients and employees.