Does this sound familiar to you? You make your counterpart an excellent proposal; your counterpart, in fact, agrees that it is excellent. However, they still can’t seem to say yes.
What’s happening?
Every person has different behaviour patterns and underlying subconscious motivation triggers. These manifest in specific language patterns.
Customers not only use particular words to express their behaviour and subconscious motivation. What’s more, they also need to hear particular words from you. Using appropriate language, you can purposefully address and activate your counterpart’s motivation triggers.
Conventional communication trainings often only skim the surface of this phenomenon. Hence, their limited success.
Your job is to identify and to address client patterns. Add power to your arguments!
